Leading fashion house brand Chanel leaves prospective customers an elegant surprise in the mail this year to further promote their popular N°5 brand perfume.
The front of this stunning advertisement displays a bold, gold number 5 that beckons the viewer to open it up immediately. Upon its inner reveal, there is a white flash and subtle vibration. A window display shielding an image of a perfume bottle on the inner cover is suddenly suspended in midair. The black string curtain decorated with gold sequins of perfume bottles, the Chanel logo, and snowflakes is a site to behold. As the user takes a few second to absorb the visuals, the white paper bearing the brand information oscillates back and forth.
On the left page, a simple message evokes a sense of sexy mystery: << A drop of N°5 and nothing else >>