Compare and Contrast: Store brands vs Name brands

Photo by John Scalzi

They often sit side-by-side on the shelves of a grocery store. They have the same ingredients, the same shape, maybe even the same texture and flavor; however, there’s one thing that sets these two items apart: the cost.

We’ve all heard the saying, “You get what you pay for.” We often believe that store brands are inferior to name brands. Many things that we use are irreplaceable to us. An example of this inherent refusal toward the departure from the norm is in the massive uproar caused by GAP‘s desire to change their 20-year-old logo. Why did GAP customers argue so strongly against an icon change? Was the emblem on a clothing-tag really that important? Why should we care so long as the threads in our t-shirt still holds the pieces of fabric together like usual and the latest trends are responsibly switched out with the seasons?

This brings me to my point of my blog. Why is it that design has such a strong influence on what we buy today? There are thousands of items on the market for us to pick and choose from. Information hits us from every corner, time is limited, and we are responsible for making quick decisions. These overwhelming constraints could lead us into pick the gaudiest box on the shelf or select brands that we have seen in commercials or magazines. Even though Fruit Spins and Froot Loops are comparable in taste, color, and flavor, the bright red packaging of the Froot Loops box, the memories of an adventurous toucan, and promises of satisfaction by the renown company Kellogg’s makes it hard to shy away to a cheaper brand.
Media has a strong influence on what we eat today.


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